Astral at Auburn, a brand new Independent Living, Assisted Living and Memory Support community located in Auburn, Indiana is looking for a dynamic Director of Sales and Marketing (DSM)  to help start up the community! This position will be responsible for meeting occupancy and sales goals for this lease-up community and collaborate with the Executive Director to manage all strategic marketing, planning, sales management, and analytical functions that impact the financial viability of the community and department. 

The Director of Sales and Marketing will lead day-to-day functions including sales, marketing, business development, and external and internal partner relationship management.  One of the projects the DSM will spearhead is the creation and implementation of the strategic marketing plan (Annual Marketing Plan) and tactical communications designed to capitalize on market opportunities that generate demand.  This position will build a creative, integrated, and multi-channel marketing structure that builds brand awareness and reputation, provide a steady flow of sales leads, and measure the return of marketing program investments. #LivingJoyfully

Responsibilities:

Sales Management

• Lead Management: Respond, advance, engage, and convert leads as appropriate by service line and community guidelines.
• Ensure departmental productivity and performance measure are consistently fulfilled.
• Ensure departmental compliance with CRM utilization.  Maintain a thorough working proficiency in data integrity and management.
• Management of the customer experience from the initial point of engagement to admission/move-in into the community coordinating and communicating all relevant information to the appropriate parties (family, community, healthcare partners).

Marketing Management

• Develop and implement a comprehensive strategic driven annual sales and marketing plan including weekly, monthly, or quarterly modification as appropriate that includes direct mail, events, and promotion campaigns and digital strategies.
• Partner with Franciscan Advisory Services (FAS) Sales and Marketing Support Services for the development and delivery of marketing pieces, collateral, branding materials, and strategies to advance and promote the community mission, brand identity, and services.
  • Ensure that the community has all appropriate marketing materials and tools as appropriate and necessary.

Business Development/ Strategic Positioning

• Maintain good working knowledge of market intelligence and trends.
• Responsible for marketing services to external prospects and key referral sources to expand market share by generating new business and maintaining existing established partnerships.
• Develop and implement appropriate community relation activities to enhance business development and to maintain relationships with existing referral sources.
• Keeps informed regarding changes and new services provided within health care competition. Determines potential for enhancing current services. Identify feasible value-added features, which will enhance our services.
• Perform market segmentation, targeting, and positioning for each service line. Makes recommendations regarding service enhancement and new program development.
• Maintains a thorough working proficiency on the referral source management software to perform all necessary activity including the following: entering new referral sources into the system and updating as necessary, scheduling follow-up calls and generating daily, weekly, and monthly reports as requested.
• Ensure regulatory compliance of federal, state, and local guidelines in marketing communications. (HUD and Fair Housing Laws).

Administrative Duties/Departmental Management

• Daily management, supervision, and direction of the Sales and Marketing Department. Evaluation of department staff annual to include coaching plans to enhance performance and support talent development.
• Completion and submittal of marketing and sales reports to the community and home office support.
• Development and management of the departmental financial budget.
• Unit inventory management.
• Performs all other duties as assigned and as responsibilities dictated including but not limited to attending all mandatory in-services, training, meetings.

Qualifications:

• Encouraged to have a Bachelor’s degree from an accredited college or university required or FOUR (4) years of applicable experience as a Sales and Marketing Director

• Three (3) years’ experience in assisted living and health care marketing and sales

• Experience with lease-up communities a strong plus!
• Two (2) years’ experience of direct management/supervision

Employee Benefits:

We believe in our associates and are committed to creating an environment that is supportive and nurturing of your career path! We offer competitive compensation and tuition reimbursement along with training, continuing education and wellness programs.

• Medical
• Dental
• Vision
• Tuition Assistance
• Paid Time Off
• Associate discounts

Are you ready to write the next chapter of your story? Apply now! DFWP/EOE/e-verify

#AAA